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as much as we enjoy producing it!
• SpareTag was established in 2014 to provide animated videos, supported by short texts, illustrating offbeat and hopefully thought provoking topics. There is no spoon...
• Our logo is an animation forming a head out of 4 even numbers (6, 4, 2, and 0). It is meant to represent humanity, science and art/design which are the main focus of the website. The head is screaming "I am not a number" to reject first-look perception and conformity.
• Additional resources, such as books, music/DVD, or pertinent products are provided to further the experience or learn more on the topic.
Sparetag.com posts offbeat 90-second video clips, about social trends, visual arts or recent discoveries that make us think, laugh or puke.
SpareTag.com aims to reflect, possibly amplify but likely deform and diffuse, a certain perception of reality. In showing different perspectives on various topics, we hope to shade the light on the grey areas of diversity.
SpareTag is at the same time:
1 : a primal scream "I am not a number," <spare me the tag>
2 : a pointer <tag> held in reserve <spare>, to highlight funny, disturbing, or weird news
3 : a place to closely follow <tagging> trends to help prevent any harm <sparing>
4 : an extra <spare> keyword <tag> to describe and facilitate recognition and retrieval
5 : a collection of high quality <like a spare or above score at bowling> topics <tag>